TED Talk
Can salad dressing transform capitalism?
All photos from TED@BCG 2024 by Gilberto Tadday / TED.
It all starts with salad dressing.
Paul Newman started selling some in 1982. He wanted to do business differently, so he decided to give all the profits away.
That helped spark a new type of organization, 100% for Purpose.
What’s 100% for Purpose?
A 100% for Purpose organization is one where 100% of profits go towards a charitable or social impact cause. It combines the best of the for-profit and non-profit business models. A way of doing business and philanthropy differently.
Newman’s Own Foundation, where I work, is one of the first examples of this model, and is working with Humanitix to help organizations who are interested in becoming 100% for Purpose.
Inspired by the TED talk and want to join the 100% for Purpose movement?
